The Curious Case of Unserviceable Customer Care

Anupam vashist
2 min readApr 9, 2024

There is a need to restore equilibrium between commercial growth and ethical accountability, between myopic profit-seeking and upholding consumer fairness as a sacrosanct tenet of ethical business.

Remaining vigilant is key to ensuring exemplary customer service remains the norm, not an anomaly.

In our era of digital acceleration, a peculiar phenomenon has emerged — the gradual power shift away from consumers towards organizations fixated on exponential growth. What began as a race to streamline user experiences has regrettably devolved into tactics that increasingly undermine customer care standards.

The Honeytrap of Convenience

It’s an open secret — organizations first lure consumers with unbeatable deals and frictionless transaction funnels. They dazzle us with one-click shopping euphoria, hooking us on instant gratification. Initially, the balance tilts in favor of the consumer as startups zealously vie for our loyalty.

The Shift in Tone

However, as they corner markets and render us dependent on their offerings, the scales start tipping. With a captive audience, maximizing profits seems to take precedence over upholding service standards. Grievance redressal becomes labyrinthine, and once-accessible support channels recede into obscurity.

Subversion Through Dark Patterns

Organizations employ subtle stratagems to undermine consumer power. Their speed of understanding user behavior through data patterns far outpaces our grasp of their operations. This asymmetry enables companies to develop “dark patterns” — deceptive interfaces intended to manipulate consumers into actions misaligned with their interests.

Corporate Hegemony and Global Shifts

This disturbing trend is catalyzed by big tech behemoths whose sheer market dominance allows them to dictate industry norms, often prioritizing profit over consumer welfare. Moreover, the changing global landscape — rife with divisive politics, corporate rent-seeking, and corrosive corruption — compounds matters by deprioritizing consumer rights.

Redressing this imbalance demands a multipronged approach harnessing technology, governance, and collective action.

AI-driven solutions like advanced language models can help bridge the company-consumer divide through personalized, responsive support. But this must be coupled with greater corporate transparency via independent oversight and customer satisfaction-linked incentives.

Ultimately, we must rejuvenate consumer solidarity by tapping into our collective digital connectivity. By speaking up in unison, we can compel organizations to reprioritize authentic customer centricity.

Created with help of Claude3 Sonnet
Like it? let’s connect and talk further at Linkedin

--

--